16 Aug 2021

SAU Joins Five Institutions to Sign with CLC’s New CORE81 Licensing Platform

RALEIGH, NC – In the first seven months since launching its CORE81 licensing platform CLC, the nation’s leading collegiate trademark licensing agency, Saint Augustine’s University (SAU) has been included among the five institutions that have signed on to use the new system to help advance their licensing goals. Cottey College, Huntington University, Johnson C. Smith University and Rose-Hulman Institute of Technology complete the list of institutions who have also selected CORE81 to achieve better brand control and improve their fan’s experience with licensed merchandise.

“We are excited to begin our partnership with CLC,” said Demarcus Williams, SAU’s Interim Chief Marketing Officer. “The implementation of a licensing program plays a major role in executing the University’s strategic goal of establishing and protecting its brand.”

CORE81 empowers colleges and universities to efficiently navigate the hurdles of establishing or developing smaller trademark licensing programs. CORE81 provides an easy-to-use, online toolbox for licensee tracking, artwork approvals, royalty collection, and program management so institutions can focus on effectively managing their brands and unlocking new revenue potential.

“We developed CORE81 to address a need in the industry for a licensing solution that makes the benefits of licensing easier to obtain and establish on any campus,” said Brad Coley, CLC’s Vice President of Partnerships. “We are excited to partner with these great institutions to help them take their licensing programs to the next level.”

For more information about SAU’s licensing program, visit https://www.st-aug.edu/university-licensing-trademarks/

For more information on CORE81, visit www.core81.com.

About Saint Augustine’s University

Founded in 1867 by the Episcopal Diocese of North Carolina, the mission of Saint Augustine’s University is to sustain a learning community in which students can prepare academically, socially and spiritually for leadership in a complex, diverse and rapidly changing world.

About CLC

CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in Atlanta, Georgia, CLC is guided by values to serve others, build trust, lead well, innovate often, and be passionate. Founded in 1981, CLC is a part of Learfield IMG College, the leading media and technology services company in intercollegiate athletics.